Did you know that despite Twitter’s popularity, Twitter only comes in fourth in terms of usage with only 18% of adults in US are using it. But Twitter users log in more frequently compared to other platforms. Your radio listeners tend to follow celebrities, brands and use Twitter for the latest breaking news. Listeners also use it to join contests, get exclusive discounts and offers so remember that Twitter is a good platform to give your offers a push.
What to share?
Tweets will most likely be articles, a product/service post with a link that will lead your listeners to more information regarding your station or a clients product/service. It can also be a quick preview on events or exclusive discounts from a station client.
Multiple times per day
whenever you post a tweet, posts with images since images get more user engagement meaning greater chances of retweets, replies and favorites.
Which businesses should be in Twitter?